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An endlessly-innovative brand for women

Rinascimento is a total-look brand for women who wish to celebrate their femininity, be glamorous and follow the latest trends. In just a few years the brand won the retail market and customers, becoming the ambassador of Made-in-Italy fast fashion.
How could we do that? Thanks to the taste for Italian design and Made-in-Italy manufacturing, fast restocking in store, quick response to market needs, great quality/price ratio, creativity and a large selection in clothing supply to meet the needs of the most demanding customers.

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Brand

Product Selection

Rinascimento clothing collections combine Italian style and attention with fashion trends and detail, matching contemporary glamorous fashion and timeless elegance perfectly.

Thanks to the experience and passion of our fashion stylists, every proposal draws inspiration from the latest trends and the most exclusive manufactures, turning them into an authentic and unique style concept, for a product affordable for everyone and suitable to any occasion.

Store

Rinascimento stores are aesthetically pleasing and warm, with classy furniture, soft colors and an elegant display layout.

The retail concept is designed to provide a unique customer experience, with the aim to give our customers, women, a warm welcome and to celebrate their femininity. Inside the store, Rinascimento visual managers create themed walls updated every week, which draw inspiration from customers’ buying preferences and international fashion trends. The same attention is given to shop windows, which are set up as real multi-sensory “stage settings” driving the attention on the core of the clothing collection, mixing the latest products with style tips.

Retail franchising formula: on a sale-or-return basis, Fits You.

Location “Sale-or-Return” Formula: shopping centers, town centers, in market areas with minimum 50,000 inhabitants, sales surface covering between 150 and 300 sq. m, provided with an entrance hall and at least 2 shop windows.

Location “Fits You” Formula:the main shopping centers in the area and town centers, in market areas with minimum 30,000 inhabitants, sales surface covering no less than 80 sq. m.

Date of Birth: 2000.

Type of products: womenswear and accessories for women.

Clothing collections: apparel and accessories.

Market and stores: 61 stores including flagships and franchise stores in Italy, 38 “Fits You”-franchise stores in Italy and abroad; e-commerce stores in 28 countries.

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Customer experience
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Customer experience

Rinascimento turns the shopping concept into an experience with customers as the protagonists and the real focus of any action, with a brand always with them, ready to welcome them, give them the right tips and make them feel special.

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Rinascimento customer experience covers all the steps of the purchasing process, offering customers a pleasant and welcoming experience, and surprising them with small (but important), everyday emotions.

Loyalty Program

In 2015 Rinascimento Card was launched in order to make customers be more involved and identify themselves with the brand increasingly more. It is a free tool that rewards customers shopping at Rinascimento stores, giving holders exclusive discounts and advantages, fostering customer loyalty and making them actively involved in an exclusive relationship with the brand.

Click & Collect

Customers can conveniently collect their online order in their favorite Rinascimento store! This service has become very popular and allows the sales staff to complement the online shopping experience by showing customers pieces of clothing to create the perfect outfit and offering customized style tips.

Omnichannel Services

Order in store

Rinascimento stores know no boundaries! Loyal customers have access to a large range of products. Thanks to a tablet PC in every store, any customer can order the items she is most interested in, collect them in her favorite Rinascimento store and, after trying them, decide whether to buy them or not.

Omnichannel communication strategy

A widespread and multi-channel communication strategy with the aim of communicating emotions, involving consumers in order to increase purchase occasions both online and in store. From fashion shows to ad campaigns on the main fashion magazines, from collaborations with influencers to the newsletters sent out every week, to product catalogues and lookbooks available in store and online. Customers become the protagonists also online, thanks to the very active community on the brand’s social media channels.

Formula
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Our retail franchising format

Do you wish to open a Rinascimento store? You can choose between the 'Sale-or-Return’ retail franchising format or the “Fits You” franchising format.

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Our ‘Sale-or-Return’ retail franchising format: main features
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Our Sale-or-Return policy

There is no business without risk, but our franchisees face calculated risk because they only pay for what they sell, without the need to worry about unsold stock, which falls on Gruppo Teddy. Furthermore, franchisees are not required to select samples and replenish stocks, which fall on Teddy: a great opportunity for a huge cost containment.

Profitability

Each franchisee can plan on a good profitability compared to the investment made, when considering that the burden of unsold stock does not fall on franchisees but on Teddy. The assessment of business profitability is calculated on the capital the franchisee invests to open a point of sale.

Guaranteed and constant profit margins on store takings.

One of the guarantees we offer our franchisees is their margin calculated on takings, which does not change even in the sale season.

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Services offered to franchisees
Before store opening

Research and assessment of the location of the store.
Store opening planning and organization, including store interior design.
Training program for store managers at the retail training center.

After store opening

Marketing, Communication and Sale strategies.
Permanent Training.
Sales supervision of the point of sale by the sales team.
Proprietary business software for the management of the point of sale (from register to stockroom) and tools for an effective management of store activities.

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Requirements
What we ask to our franchisees

Skills: knowledge of the market, entrepreneurial spirit, passion.
Qualifications and/or qualifying courses: not required.
Education or past work experiences: past work experience in the retail sector is an advantage but not essential.
We are looking for investors or entrepreneurs who are able to directly manage the business.

How to apply and open your franchise store

Store opening investment: 700€ per sq. including the purchase of furniture for the store and the stockroom, equipment and communication tools for the sales area, tech package, store design and planning. Further details will be given during the interview.
Duration of the franchise agreement: 5 years.
Fees and royalties: no.
Guarantees: yes, they must be given as bank deposits or bank guarantee, whose total amount will be 10% according to the forecast on takings.
Rent: to be borne by the franchisee.
Personnel Costs: to be borne by the franchisee.
Merchandise management and supply: to be borne by Gruppo Teddy.
Estimated time for the activities linked to store opening: between 2 and 4 months.

“Fits you” franchising format: main features
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The success of “Fits You” franchising format is based on the will to build together a rewarding sales business and career. The business format is based on a constant and mutual collaboration between the franchisee and the company, on the participation in supply purchases and the market knowledge of the franchisee.

When applying this format, franchisees choose which pieces of the collections to buy and sell in their own stores, relying on Rinascimento know how.
After the chosen location gets the green light, Rinascimento architects will design the upgrade plan of the store for free.

Services offered to franchisees

Constantly updated products.
Weekly product packages.
Constantly monitored sell-through.
New stocks every week.
4 sample books per season.

Special Sales Program

During the sale season, Rinascimento sales team will choose the best items of the season for a dedicated discount.

Product return service

During the season the franchisee has the right to return products on a percentage agreed in advanced.

Loyalty Marketing

Loyalty Program participation.

Requirements
What we ask to our franchisees

Skills: knowledge of the market, entrepreneurial spirit, passion.
Qualifications and/or qualifying courses: not required.
Education or past work experiences: past work experience in the retail sector is an advantage but not essential.
We are looking for investors or entrepreneurs who are able to directly manage the business.

How to apply and open your franchise store

Investment for the store opening: 350€ per sq. m.
Duration of the franchise agreement: 5 years.
Fees and royalties: no.
Guarantees: yes, they must be given as bank deposits or bank guarantee, whose total amount will be 10% according to the forecast on takings.
Rent: to be borne by the franchisee.
Personnel Costs: to be borne by the franchisee.

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