A SEAMLESS PROGRESSION OF HARMONY AND WONDER

Calliope aims at inspiring people so they can express their own personality. The brand thus creates a style based on the search for innovation as to always be charming without forgetting its Italian roots.

Embrace Wonder is our style because we wish to welcome wonder, making it ours to give back the best of us.

Run your own Calliope store

Watch the video “Embrace Wonder”

The brand
Customer experience
The retail franchising format

Brand

PRODUCT/COLLECTIONS

Calliope is a contemporary, trendy brand, creating collections through a careful selection of products and outfits fulfilling the needs of our customers for any occasion: work, leisure time and special events.

The brand’s aspirational target are men and women aged between 30 and 45 and its offer includes menswear, womenswear, kidswear and underwear collections and accessories, constantly restocked twice a week to follow the latest trends

STORE

Calliope store recalls a creative workshop where customers may get the right inspiration and create their own personal clothing style in a natural way.

A unique store format where Italian design perfectly blends with international styles; the large entrance door welcomes customers at the store and introduce them into a world of style and trends fulfilling all their needs. Inside the store, shopping paths are carefully designed to strengthen the contrast among the different shopping areas, thus creating a pleasant and tidy shopping space where to easily find season’s must-haves.
The store targets a wide range of customers as it offers total looks for menswear, womenswear and kidswear and accessories with an extensive choice of fashion proposals.

Location: shopping centers, town centers, retail parks, in market areas with minimum 80,000 inhabitants, sales surface covering between 550 and 700 sq. m, and stockroom covering between 120 and 200 sq. m., ideally included in the store area.

Date of Birth: 2005.

Type of products: womenswear, menswear, childrenswear (+4) and accessories.

Clothing lines: apparel, underwear, active sports.

Markets and Stores: 40 markets reached by a network of 153 flagships and franchise stores; one e-commerce platform in Italy.

Retail franchising formula: on a sale-or-return basis.

Inspire me!

Customer experience

Customer experience is a key element to Calliope brand. Every detail is carefully designed: music, scent, communication… The goal is to inspire customers in their search for their own fashion style.

Calliope Customer Experience: Loyalty Program and omnichannel services.

Loyalty Program

The Glam Card, which was launched in 2015, wins more and more customers every day. Calliope Loyalty Program is based on a simple pattern: rewarding those who choose to buy Calliope total look, with a €5 discount for every €30 spent in store. The card is rewarding for both customers and the company, as it helps the latter to collect useful and insightful data to drive the business better and know consumers better, thus increasing their average basket spend year after year. The Glam Card is much more than a Loyalty Program: it is a unique opportunity to build a relationship with your own customers.

Omnichannel Services

According to Calliope, customers must be able to take advantage of any service in any touchpoint with the brand.

Therefore, Calliope customers can:

return to the store items they purchased online;
collect in store, for free, the items purchased online;

Formula

Our retail franchising format

Sales strategies, staff training, collections always in line with the latest trends and much more.
Run your own Calliope franchise store!

OUR ‘SALE-OR-RETURN’ RETAIL FRANCHISING FORMAT: MAIN FEATURES

Our Sale-or-Return policy

There is no business without risk, but our franchisees face calculated risk because they only pay for what they sell, without the need to worry about unsold stock, which falls on Gruppo Teddy. Furthermore, it is Gruppo Teddy's responsibility to select samples and replenish stock, with the possibility for the franchisee to drastically lower internal structure costs.

Online franchise

In the countries where we run our Loyalty Program, franchisees have the opportunity to apply for the franchising format on online sales.

Guaranteed and constant profit margins on store takings.

One of the guarantees we offer our franchisees is their margin calculated on takings, which does not change even in the sale season.

Profitability

Each franchisee can plan on a good profitability compared to the investment made, when considering that the burden of unsold stock does not fall on franchisees but on Teddy. The assessment of business profitability is calculated on the capital the franchisee invests to open a point of sale. Profitability expectations per year can vary between 20% and 40% of the average invested capital, depending on the features and the country of the point of sale.

SERVICES OFFERED TO FRANCHISEES

Before store opening

Research and assessment of the location of the store.

Store opening planning and organization, including store interior design.

Continuous professional development for store managers at the retail training center.

After store opening

Marketing, Communication and Sale strategies.

Permanent Training.

Proprietary business software for the management of the point of sale (from register to stockroom) and tools for an effective management of store activities: stock replenishing, prices.

REQUIREMENTS

What we ask to our franchisees

Skills: knowledge of the market, entrepreneurial spirit, passion.

Qualifications and/or qualifying courses: not required.

Education or past work experiences: past work experience in the retail sector is an advantage but not essential.

How to apply and open your franchise store

Store opening investment: 450€ per sq. m including the purchase of furniture for the store and the stockroom, equipment and communication tools for the sales area, tech package, store design and planning. Further details will be given during the interview.

Maximum duration of the franchise agreement: 8 years.

Fees and royalties: no.

Deposit: yes, totaling 3% of the estimated yearly budget for the store according to the franchise agreement. When the store is opened the deposit is refunded.

Guarantees: yes, they must be given as bank deposits or bank guarantee, whose total amount will depend on each single case but with a minimum amount of 120,000 Euros.

Rent: to be borne by the franchisee.

Personnel Costs and Shop Management: to be borne by the franchisee.

Merchandise management and supply: to be borne by Gruppo Teddy for delivery to store (for EU countries) and to Customs (for extra-EU countries). Unsold stock will be collected at the end of the season.

Estimated time for the activities linked to store opening: from 4 to 6 months after the franchise pre-contract is signed and the deposit is paid, depending on whether the store is located in an EU country or extra-EU country.