Calliope is a contemporary, trendy brand, creating collections through a careful selection of products and outfits fulfilling the needs of our customers for any occasion: work, leisure time and special events.
The brand’s aspirational target are men and women aged between 30 and 45 and its offer includes menswear, womenswear, kidswear and underwear collections and accessories, constantly restocked twice a week to follow the latest trends
Calliope store recalls a creative workshop where customers may get the right inspiration and create their own personal clothing style in a natural way.
A unique store format where Italian design perfectly blends with international styles; the large entrance door welcomes customers at the store and introduce them into a world of style and trends fulfilling all their needs. Inside the store, shopping paths are carefully designed to strengthen the contrast among the different shopping areas, thus creating a pleasant and tidy shopping space where to easily find season’s must-haves.
The store targets a wide range of customers as it offers total looks for menswear, womenswear and kidswear and accessories with an extensive choice of fashion proposals.
Location: shopping centers, town centers, retail parks, in market areas with minimum 80,000 inhabitants, sales surface covering between 550 and 700 sq. m, and stockroom covering between 120 and 200 sq. m., ideally included in the store area.
Date of Birth: 2005.
Type of products: womenswear, menswear, childrenswear (+4) and accessories.
Clothing lines: apparel, underwear, active sports.
Markets and Stores: 40 markets reached by a network of 153 flagships and franchise stores; one e-commerce platform in Italy.
Retail franchising formula: on a sale-or-return basis.