A SEAMLESS PROGRESSION OF HARMONY AND WONDER

Calliope aims to inspire people to express their personality through its brand’s philosophy, Embrace Wonder: embrace wonder, make it your own and be the best version of yourself.

Our ‘Wonder Lines’ concept is the evolution of our style, where simple and essential lines interweave and intersect to create new and captivating elements, eliminating superfluous structures and giving the surrounding environment a sense of softness and uniqueness.

Run your own Calliope store

Watch the video “Embrace Wonder”

The brand
Customer experience
The retail franchising format

Brand

PRODUCT/COLLECTIONS

Founded in 2005, Calliope is a contemporary and up-to-date brand that designs collections by carefully selecting products and outfits that meet the needs of customers at every moment of their lives, whether at work, during leisure time or for special occasions. Inspired by the Wonder Lines concept, our stylistic vision infuses our garments with linearity, rigour and uniqueness.

We target men and women between the ages of 30 and 45 and design collections of women’s, men’s and children’s clothing, accessories and underwear that are constantly updated with bi-weekly flash sales to keep up with the latest trends.

STORE

The new Calliope stores reflect the evolutionary journey of the Wonder Lines style. The chosen materials and neutral colours give the space a monochromatic and minimalist look.

The floor is in stone-effect porcelain stoneware, while the ceiling and walls are in white tone-on-tone plasterboard. At the entrance, our Wonder Lines appear through a sloping, brightly lit portal.
The natural harmony of the space is enhanced by the organic lines of the furniture and the textured surfaces of the walls. Italian design is evident in the details, while sustainability is ensured through removable and reusable furnishings. Finally, there is the magic of the WOW effect: lighting accents on mirrors, entrances, furniture and some wall corners create a captivating ambience that stimulates the senses.

Location: shopping centers, town centers, retail parks, in market areas with minimum 80,000 inhabitants, sales surface covering between 550 and 750 sq. m, and stockroom covering between 120 and 200 sq. m., ideally included in the store area.

Date of Birth: 2005.

Type of products: womenswear, menswear, childrenswear (+4) and accessories.

Clothing lines: apparel, underwear, active sports.

Markets and Stores: 40 markets reached by a network of 153 flagships and franchise stores; one e-commerce platform in Italy.

Retail franchising formula: on a sale-or-return basis.

Inspire me!

Customer experience

The customer experience is at the heart of the Calliope brand. Utmost attention is paid even to the smallest detail: the music, the scent, communication... The aim is to encourage consumers to find their own style. By incorporating the Wonder Lines into our store design, we are able to create harmonious spaces that enhance the wonder and simplicity of nature, offering a unique and engaging customer experience.

Calliope Customer Experience: Loyalty Program and omnichannel services.

Loyalty Program

The Glam Card, which was launched in 2015, wins more and more customers every day. Calliope Loyalty Program is based on a simple pattern: rewarding those who choose to buy Calliope total look, with a €5 discount for every €30 spent in store. The card is rewarding for both customers and the company, as it helps the latter to collect useful and insightful data to drive the business better and know consumers better, thus increasing their average basket spend year after year. The Glam Card is much more than a Loyalty Program: it is a unique opportunity to build a relationship with your own customers.

Omnichannel Services

According to Calliope, customers must be able to take advantage of any service in any touchpoint with the brand.

Therefore, Calliope customers can:

return to the store items they purchased online;
collect in store, for free, the items purchased online;

Formula

Our retail franchising format

Sales strategies, staff training, collections always in line with the latest trends and much more.
Run your own Calliope franchise store!

OUR ‘SALE-OR-RETURN’ RETAIL FRANCHISING FORMAT: MAIN FEATURES

Our Sale-or-Return policy

There is no business without risk, but our franchisees face calculated risk because they only pay for what they sell, without the need to worry about unsold stock, which falls on Gruppo Teddy. Furthermore, it is Gruppo Teddy's responsibility to select samples and replenish stock, with the possibility for the franchisee to drastically lower internal structure costs.

Online franchise

In the countries where we run our Loyalty Program, franchisees have the opportunity to apply for the franchising format on online sales.

Guaranteed and constant profit margins on store takings.

One of the guarantees we offer our franchisees is their margin calculated on takings, which does not change even in the sale season.

Profitability

Each franchisee can plan on a good profitability compared to the investment made, when considering that the burden of unsold stock does not fall on franchisees but on Teddy. The assessment of business profitability is calculated on the capital the franchisee invests to open a point of sale. Profitability expectations per year can vary between 20% and 40% of the average invested capital, depending on the features and the country of the point of sale.

SERVICES OFFERED TO FRANCHISEES

Before store opening

Research and assessment of the location of the store.

Store opening planning and organization, including store interior design.

Continuous professional development for store managers at the retail training center.

After store opening

Marketing, Communication and Sale strategies.

Permanent Training.

Proprietary business software for the management of the point of sale (from register to stockroom) and tools for an effective management of store activities: stock replenishing, prices.

REQUIREMENTS

What we ask to our franchisees

Skills: knowledge of the market, entrepreneurial spirit, passion.

Qualifications and/or qualifying courses: not required.

Education or past work experiences: past work experience in the retail sector is an advantage but not essential.

How to apply and open your franchise store

Store opening investment: 450€ per sq. m including the purchase of furniture for the store and the stockroom, light fittings, flooring, equipment and communication tools for the sales area, tech package, store design and planning. Further details will be given during the interview.

Maximum duration of the franchise agreement: 8 years.

Fees and royalties: no.

Deposit: yes, totaling 3% of the estimated yearly budget for the store according to the franchise agreement. When the store is opened the deposit is refunded.

Guarantees: yes, they must be given as bank deposits or bank guarantee, whose total amount will depend on each single case but with a minimum amount of 120,000 Euros.

Rent: to be borne by the franchisee.

Personnel Costs and Shop Management: to be borne by the franchisee.

Merchandise management and supply: to be borne by Gruppo Teddy for delivery to store (for EU countries) and to Customs (for extra-EU countries). Unsold stock will be collected at the end of the season.

Estimated time for the activities linked to store opening: from 4 to 6 months after the franchise pre-contract is signed and the deposit is paid, depending on whether the store is located in an EU country or extra-EU country.