Terranova apparel features young, affordable, colorful products, with great attention to detail. Several collections to meet the needs of our customers for any occasion, thus fostering customer loyalty across different targets.
Terranova is a POP brand, created in 1988 in Romagna, the land of smile and hospitality in Italy! Terranova stores are the mirror of our philosophy as they draw inspiration from the inclusivity models of Romagna Riviera: so, when customers pop into our stores they do not just feel cozy, but members of a larger community. This thanks to our efficient store staff, always full of energy and highly trained to be friendly and kind with customers. The paths inside the store guide customers to discover products, while a great attention to detail in visual merchandising makes each step of the shopping experience easier, including dress choice and fitting in the fitting rooms.
Location: shopping centers, town centers, retail parks, in market areas with minimum 80,000 inhabitants, sales surface covering between 550 and 750 sq. m, and stockroom covering between 120 and 200 sq. m., ideally included in the store area.
Date of Birth: 1988.
Type of products: womenswear, menswear, childrenswear and accessories.
Clothing lines: apparel, underwear, active sports.
Markets and Stores: 39 markets served by a network of 496 flagships and franchise stores; 16 markets covered by e-commerce platforms.
Retail franchising formula: on a sale-or-return basis.