Terranova - Retail Franchising

A cheerful brand, just like the land where it was born.

Terranova is the young, contemporary fashion brand born in 1988 out of the POP spirit of the Rimini Riviera, bringing free, sunny and positive energy to the world.

We offer a casual style, designed for those looking for garments that are easy to wear, mix and match, and be enjoyed every day, in line with the latest trends but also in a manner that is always accessible, comfortable and practical.

We are inspired by those who experience fashion as self-expression: young adults and new generations seeking spontaneity, colour, and freedom.

Run your own Terranova store

Brand

PRODUCT SELECTION

Our offer is divided into two main lines:

Collection: a casual style for young adults with a focus on detail and materials, blending freshness with a keen eye for design.
Department: an immediate and dynamic street style for the new generations who wish to keep abreast of the current trends.

It is a range that spans the categories of Men, Women, Kids, Curvy and Active and allows us to offer a complete, versatile and truly inclusive wardrobe, with something for all the family with disparate needs and preferences for style

“COLOR YOUR LIFE” is more than a slogan: it’s an invitation to embrace fashion with lightness and personality. With Terranova, every day is an opportunity to tell the world who you are.

STORE

Riviera 2.0: the new concept store

A new way to experience Terranova. Riviera 2.0 is more than just a store; it’s an innovative experience that captures the vibrant POP spirit of the Rimini Riviera. A place that evokes the warmth and hospitality of our land, with natural materials and details inspired by our coast, all designed to make you feel at home.

The experience begins with a light installation that says ‘ciao’ and greets you as you enter, which symbolises our inclusive and radiant nature, offering you the warm welcome we are known for. You will also be welcomed by Terry, our mascot and ambassador of the sustainability projects by Everyone Can, TEDDY’s corporate programme promoting a positive impact on the planet and people.

Natural wood evokes beach clubs and the warmth of the seaside, while immersive LED walls turn the store into a dynamic space that brings our world to life through moving images, colours and impressions. The fitting rooms are also designed to offer a practical and welcoming experience. With a simple, functional design and a relaxed atmosphere, they have striped curtains similar to those found in beach clubs along the Riviera, which add a laid-back, authentic feel.

Location: shopping centres, town centres, retail parks, in market areas with minimum 80,000 inhabitants, sales surface covering between 600 and 800 sq. m, and stockroom covering between 120 and 200 sq. m., ideally included in the store area.

Date of Birth: 1988.

Type of products: womenswear, menswear, childrenswear and accessories.

Clothing lines: collection, department, active, curvy.

Markets and Stores: 39 markets served by a network of 542 flagships and franchise stores; 31 markets covered by e-commerce platforms.

Retail franchising formula: on a sale-or-return basis.

Customer experience

Riviera 2.0: our world, your style.

We have redesigned the spaces to offer you a smoother, more innovative and engaging experience.

More light, more emotion, more Terranova.

Terranova constantly works on innovating the following three areas related to customer experience: loyalty programme, omnichannel services and customer care & app.

Loyalty Programme

The Terranova loyalty card was launched in 2013 and is now available in 10 countries, with more than 5 million subscribers, adding more and more every day. WE card can be used both online and in brick-n-mortar stores and is available as a mobile loyalty app for smartphones. The card is rewarding for both customers and the company, as it helps the latter to collect data to know consumers better and to increase their average basket spend. It is not just a loyalty programme, it is also an opportunity to form closer relations with your own customers every day.

Omnichannel Services

Terranova believes customers must be able to take advantage of any service in any touchpoint with the brand.

Therefore, Terranova customers can:

return to the store items they purchased online;
collect in store, for free, items they purchased online;
place their online order directly in store for items not available in store, with the help of the Terranova sales team;
check online the availability of items in the nearest store.

Customer Care & App

With Terranova, no customer is ever alone: our support team is here every day, ready to respond with dedication and expertise.

Formula

Our retail franchising format

Innovative projects, accurate business analyses, personnel training, an unbeatable quality/price ratio.
Run your own Terranova franchise store!

Our ‘Sale-or-Return’ retail franchising format: main features

Our Sale-or-Return policy

There is no business without risk, but our franchisees face calculated risk because they only pay for what they sell, without the need to worry about unsold stock, which falls on Gruppo Teddy. Furthermore, it is Gruppo Teddy's responsibility to select samples and replenish stock, with the possibility for the franchisee to drastically lower internal structure costs.

Profitability

Each franchisee is ensured a good return on investment, as Teddy bears the burden of unsold stock. The assessment of business profitability is calculated on the capital the franchisee invests to open a point of sale. Profitability expectations per year can vary between 20% and 40% of the average invested capital, depending on the features and the country of the point of sale.

Guaranteed and constant profit margins on store takings.

One of the guarantees we offer our franchisees is their margin calculated on takings, which does not change even in the sale season.

SERVICES OFFERED TO FRANCHISEES

Before store opening

Research and assessment of the location of the store. Store opening planning and organisation, including store interior design. Continuous professional development for store managers at the retail training centre.

After store opening

Marketing, Communication and Sale strategies.

Permanent Training.

Proprietary business software for the management of the point of sale (from register to stockroom) and tools for an effective management of store activities: stock replenishing, prices.

Ongoing commercial support.

REQUIREMENTS

What we ask of our franchisees

Skills: knowledge of the market, entrepreneurial spirit, passion.
Qualifications and/or qualifying courses: not required.
Education or previous work experience: previous work experience in the retail sector is an advantage but not essential.

How to apply and open your franchise store

Store opening investment: 450€ per sq. m including the purchase of furniture for the store and the stockroom, light fittings, flooring, equipment and communication tools for the sales area, tech package, store design and planning. Further details will be given during the interview.
Maximum duration of the franchise agreement: 8 years.
Fees and royalties: no.
Deposit: yes, totalling 3% of the estimated yearly budget for the store according to the franchise agreement. When the store is opened the deposit is refunded.
Guarantees: yes, they must be given as bank deposits or bank guarantee, whose total amount will depend on each single case but with a minimum amount of 120,000 Euros.
Rent: to be borne by the franchisee.
Personnel Costs and Shop Management: to be borne by the franchisee.
Merchandise management and supply: to be borne by Gruppo Teddy for delivery to store (for EU countries) and to Customs (for extra-EU countries). Unsold stock will be collected at the end of the season.
Estimated time for the activities linked to store opening: from 4 to 6 months after the franchise pre-contract is signed and the deposit is paid, depending on whether the store is located in an EU country or extra-EU country.