Be Yourself with Us

Rinascimento is a brand that encapsulates the best of Italian style, with high-quality, affordable garments of chic and feminine allure, designed to make every woman feel beautiful and free to express herself.

“Be Yourself with us” is our promise. Rinascimento showcases your beauty with a fresh interpretation of Italian style. Inspire me! We are here to take you on a journey that will allow you to truly express your personality.

This journey is rooted in our values:

Beauty: It is what suits us and makes us feel good, bringing out who we are; it is what amazes us and becomes desirable.

Hospitality: It is about feeling at home, valued and listened to; an experience of connection that goes beyond mere service, a bond that takes on board the wishes and needs of others.

Personal Achievement: A shared journey, a journey that helps us discover ourselves, whilst celebrating our individuality and the contribution each of us can make to ourselves and to the world.

Run your own Rinascimento store

Brand

THE PRODUCT

The heart of the Rinascimento brand is its deep connection with Italian tradition. A source of pride that drives the entire creative process, from style to attention to detail.

This approach makes the brand extremely responsive to market demands: the synergy between the in-house design departments and the continuous search for inspiration allows us to offer new products every week. Our customers thus have access to world-renowned Italian quality and taste without compromising on competitive pricing. The Rinascimento brand aims to make trendy fashion and Italian design accessible to everyone.

Four Lines:

Platinum: the line dedicated to pure elegance. Designed for ceremonies, galas and special events, it finds its maximum expression in long dresses and details designed to enhance femininity.
Gold: for the most glamorous outings. Aperitifs, dinners and parties: offering bold looks and fashionable garments for the most stylish customers.
White: the “everyday” line. Casual, comfortable and easy to wear outfits for everyday occasions, without ever compromising on femininity.
Black: the cross-functional line. It includes must-have items such as office suits, sheath dresses and midi skirts, complementing the outfits from the other lines.

THE STORE

THE ESSENCE OF RINASCIMENTO
The new “Anthea” format represents much more than just an aesthetic revamp: it is the embodiment of a philosophy that redefines the shopping experience, placing beauty in all its forms at the centre. For us, beauty is what suits us and makes us feel good, bringing out who we are; it is what captures our imagination and becomes desirable. In “Anthea”, beauty is not only what you see, but also what you feel. Our new concept store is designed to make you feel at home: a genuine welcome that creates a warm and sophisticated atmosphere. We imagined the design as a “Neutral Canvas”, choosing a clean and minimalist aesthetic where the colours are muted and space acts as a discreet backdrop. This choice puts the Rinascimento product in the limelight, allowing colours, fabrics and sartorial details to emerge without any distraction, in a context of pure elegance.

The use of state-of the-art solutions is prioritised to free up space and allow the customer to move around freely and better appreciate the items on display. Aesthetics blend seamlessly with functionality in store: from the lighting system, designed to show the fabrics to their best advantage, to the layout of the space, with a view to ensuring a quality, comfortable and intuitive shopping experience. Our alluring window displays and on-trend collections invite customers to explore the garments at their leisure. "Anthea" is not just a store, it is also a special way to celebrate femininity in all its forms, inviting every woman to rediscover herself and embrace her own uniqueness.

Retail franchising formula: on a sale-or-return basis, Fits You.

Locations for “Sale-or-Return” Formula: shopping centres, town centres, in market areas with minimum 50,000 inhabitants, sales surface covering between 150 and 300 sq. m, provided with an entrance hall and at least 2 shop windows.

Locations for “Fits You” Formula: the main shopping centres in the area and town centres, in market areas with minimum 30,000 inhabitants, sales surface covering no less than 80 sq. m.

Date of Birth: 2000.

Type of products: womenswear and accessories for women.

Clothing collections: apparel and accessories.

Markets and stores: 90 direct and consignment stores in Italy and abroad; 46 stores in Italy and abroad with the Fits You formula; e-commerce in 27 countries.

Customer experience

Rinascimento turns the shopping concept into an experience with customers as the protagonists and the real focus of any action, with a brand always with them, ready to welcome them, give them the right tips and make them feel special.

The Rinascimento customer experience encompasses every stage of the purchasing process, extending a warm welcome:

Loyalty programme

The Rinascimento Card rewards shoppers with exclusive discounts and benefits, building customer loyalty and fostering an exclusive relationship with the brand.

Click & Collect

Customers can conveniently collect their online order in their favourite Rinascimento store! This service allows personnel to improve the experience of customers by suggesting items that complement outfits and offering personalised advice.

Omnichannel Services

Ask&buy

Loyal customers can access a vast range of products and reserve their favourite items on a computer or tablet for collection in-store, or have them delivered to their home.

App

With the Rinascimento app, everything is easier to find on a smartphone!

Ongoing support and regular training

To open a Rinascimento store is to become part of a network where you’re never on your own. Each store receives regular help from our Area Managers, who can be relied on to provide assistance to partners on day-to-day management, strategic development and the achievement of commercial targets. In line with our value of Personal Fulfilment, we believe that the success of a store depends first and foremost on the growth of the people who work there. For this reason, the brand offers a continuous training programme for sales personnel, both during the pre-opening phase and throughout their entire career. We invest in bespoke training courses to provide personnel with the means to excel; in this way, they can deepen their knowledge of our products and the latest trends, and hone their sales techniques and ability to offer the warm, sophisticated welcome that sets us apart. This ongoing support guarantees that our partners can continue to grow together, with a view to continually improving performance and all the main KPIs in-store.

Omnichannel communication strategy

Rinascimento has a comprehensive, multi-channel communication strategy aimed at attracting and engaging female consumers and creating a perfect synergy that multiplies purchasing opportunities both online and offline—from events to advertising campaigns in leading fashion magazines, from collaborations with influencers to weekly newsletters, and including image catalogues and lookbooks designed to inspire our customers’ style.

The brand constantly invests in digital advertising campaigns to support this organic ecosystem. We work tirelessly, with targeted, high-performing sponsored ads, to both increase brand awareness—reaching new potential customers—and generate direct conversions, driving qualified traffic to physical stores and the e-commerce site. Finally, we engage with the brand’s highly active community best of all through social media, fostering inspiration every day and forging lasting bonds of trust.

Formula

Our retail franchising formula

Do you wish to open a Rinascimento store?
You can choose between the 'Sale-or-Return’ retail franchising formula or the “Fits You” franchising formula.

OUR ‘SALE-OR-RETURN’ RETAIL FRANCHISING FORMULA: MAIN FEATURES

Our Sale-or-Return policy

There is no business without risk, but our franchisees face calculated risk because they only pay for what they sell, without the need to worry about unsold stock, which falls on Gruppo Teddy. Furthermore, it is Gruppo Teddy's responsibility to select samples and replenish stock, with the possibility for the franchisee to drastically lower internal structure costs.

Profitability

Each franchisee is ensured a good return on investment, as Teddy bears the burden of unsold stock. The assessment of business profitability is calculated on the capital the franchisee invests to open a point of sale.

Guaranteed and constant profit margins on store takings.

One of the guarantees we offer our franchisees is their margin calculated on takings, which does not change even in the sale season.

SERVICES OFFERED TO FRANCHISEES

Before store opening

Research and assessment of the location of the store.

Store opening planning and organisation, including store interior design.

Training programme for store managers at the retail training centre.

After store opening

Marketing, Communication and Sale strategies.

Permanent Training.

Supervision of the point of sale by the sales team.

Proprietary business software for the management of the point of sale (from register to stockroom) and tools for effective management of store activities.

REQUIREMENTS

What we ask of our franchisees

Skills: knowledge of the market, entrepreneurial spirit, passion.

Qualifications and/or qualifying courses: not required.

Education or previous work experience: previous work experience in the retail sector is an advantage but not essential.

We are looking for investors or entrepreneurs who are able to directly manage the business.

How to apply and open your franchise store

Store opening investment: 700€ per sq. m including the purchase of furniture for the store and the stockroom, light fittings, flooring, equipment and communication tools for the sales area, tech package, store design and planning. Further details will be given during the interview.

Maximum duration of the franchise agreement: 5 years.

Fees and royalties: no.

Guarantees: yes, they must be given as bank deposits or bank guarantee, whose total amount will be 10% according to the forecast on takings.

Rent: to be borne by the franchisee.

Personnel Costs and Shop Management: to be borne by the franchisee.

Merchandise management and supply: to be borne by Gruppo Teddy.

Estimated time for the activities linked to store opening: between 2 and 4 months.

“FITS YOU” FRANCHISING FORMULA: MAIN FEATURES

The success of the “Fits You” franchising formula is based on the will to build together a rewarding sales business and career. The business formula is based on a constant and mutual collaboration between the franchisee and the company, on the participation in supply purchases and the market knowledge of the franchisee.

When applying this formula, franchisees choose which pieces of the collections to buy and sell in their own stores, relying on Rinascimento know how.

After the chosen location gets the green light, Rinascimento architects will design the upgrade plan of the store for free.

SERVICES OFFERED TO FRANCHISEES

Constantly updated products.

Weekly product packages.

Constantly monitored sell-out.

New stocks every week.

2 sample books per season.

Special Sales Programme

During the sale season, the Rinascimento sales team will choose the best items of the season for a dedicated discount.

Product return service

During the season the franchisee has the right to return products on a percentage agreed in advance.

Loyalty Marketing

Participation in the loyalty programme.