PRODUCT SELECTION
The heart of the Rinascimento brand is its deep connection with Italian tradition. A source of pride that drives the entire creative process, from style to attention to detail.
This approach makes the brand extremely responsive to market demands: the synergy between the in-house design departments and the continuous search for inspiration allows us to offer new products every week. Our customers thus have access to world-renowned Italian quality and taste without compromising on competitive pricing.
The Rinascimento brand aims to make trendy fashion and Italian design accessible to everyone. Four lines for every shade:
- Platinum: the line dedicated to pure elegance. Designed for ceremonies, galas and special events, it finds its maximum expression in long dresses and details designed to enhance femininity.
- Gold: for the most glamorous outings. Aperitifs, dinners and parties: offering bold looks and fashionable garments for the most stylish customers.
- White: the “everyday” line. Casual, comfortable and easy to wear outfits for everyday occasions, without ever compromising on femininity.
- Black: the cross-functional line. It includes must-have items such as office suits, sheath dresses and midi skirts, complementing the outfits from the other lines.
STORE
The new “Anthea” format represents much more than just an aesthetic revamp: it is the embodiment of a philosophy that redefines the shopping experience, placing beauty in all its forms at the centre. We imagined the design as a “Neutral Canvas”, choosing a clean and minimalist aesthetic where the space acts as a discreet and refined backdrop.
This strategic choice transforms the Rinascimento product into the true protagonist, allowing colours, fabrics and sartorial details to emerge without any distraction, in a context of pure elegance.
In “Anthea”, beauty is not only what you see, but also what you feel. The strategic reduction of the display load on the floor, in favour of cutting-edge perimeter solutions, frees up space, creating a fluid and airy customer journey. This layout not only improves the visibility of the garments, but also ensures a comfortable and relaxed shopping experience, inviting customers to interact with the collections in complete freedom. It is an environment where aesthetics blend perfectly with functionality: every element, from the lighting system designed to enhance the fabrics to the organisation of the spaces, is designed to simultaneously highlight the beauty of the product and that of the space that houses it, offering an invitation to rediscover oneself.
Retail franchising formula: on a sale-or-return basis, Fits You.
Location “Sale-or-Return” Formula: shopping centers, town centers, in market areas with minimum 50,000 inhabitants, sales surface covering between 150 and 300 sq. m, provided with an entrance hall and at least 2 shop windows.
Location “Fits You” Formula: the main shopping centers in the area and town centers, in market areas with minimum 30,000 inhabitants, sales surface covering no less than 80 sq. m.
Date of Birth: 2000.
Type of products: womenswear and accessories for women.
Clothing collections: apparel and accessories.
Market and stores: 90 direct and consignment stores in Italy and abroad; 46 stores in Italy and abroad with the Fits You formula; e-commerce in 27 countries.
